GOLD RIBBON CAMPAIGN

GOLD is the color of HOPE
FOR KIDS WITH CANCER

Gold ribbons will be used in the celebration of the International Childhood Cancer Day on February 15, 2006 to symbolize the movement to raise awareness and support to help address the global problem of childhood cancer.

The GOLD RIBBON Campaign was launched in partnership together with a popular reality TV program-- Pinoy Big Brother.

A booth selling GOLD RIBBON MAGNETS was set up outside Pinoy Big Brother house.

A GIANT GOLD RIBBON developed by the contestants was displayed outside the Pinoy Big Brother house.

Collaboration with leaders in the health sector. Philippine Health Secretary Francisco Duque III together with Mr. James Auste, Executive Director of Cancer Warriors Foundation during the launching of Gold Ribbon Campaign in February, 2006.

Engaging the support of Politicians. Senator Pia Cayeto and a cancer kid launched the Gold Ribbon Campaign at the Philippine Senate.

Launching of the Gold Ribbon Campaign at Relay for Life in Amoranto Stadium, Philippines.

Harnessing the power of the media. An extensive TV, print, radio, internet and mobile phone texting were undertaken to popularize the campaign.